f you haven't checked out our The Best Outreach Method blog post, you should take a sneak peak before checking this one out.
Once you know what cold emails are (DONE RIGHT), you should know it has multiple uses, more than you thought surely:
You can use cold emails for:
- Lead Generation
- Partnerships
- Influencer Marketing
- Link Building
- Recruiting
- Public Relations
- Market Research
Let’s get into how you can use cold emails for each of these use cases:
- Lead Generation
A salesperson's lead generation is the most common cold emailing use case.
You send an email to a prospective customer to introduce your product or service. You discuss the advantages of what you're offering and how it might be useful to the cold prospect.
If the recipient believes you two are a good fit, you have a warm lead with whom you can continue the sales conversation.
- Partnerships
Collaboration with a powerful person or organization can help you expand your business and audience.
Sending partnership emails is an effective cold email strategy, whether you're looking for a referral or affiliate partners.
Cold emails can be used to approach a potential partner, deliver your proposal, and persuade them that you're a good fit and that the partnership will benefit them.
- Influencer Marketing
Influencer marketing is a type of digital marketing strategy that allows a marketer to promote a product or service to a large, targeted audience.
In this section, you contact influencers in your target niche, such as key opinion leaders, bloggers, podcast hosts, YouTubers, and celebrities.
You can contact them via cold email and request a review, shoutout, or feature on their platform (s). This could help you generate more leads for your company.
- Link Building
Assume your product or service website includes a blog with a wealth of useful information.
That blog won't help you as a marketer or salesperson unless your target audience reads it, right?
Consider link building to increase the visibility of your blog.
B2B marketers use link building when a partner's blog or channel adds a link to a blog post on your website. This increases traffic to your site and strengthens your content marketing efforts.
- Recruiting
A company is only as good as the people who work for it.
And, if you want to expand quickly, your hiring manager or recruiter must actively **seek promising candidates** for various roles within your organization.
Often, your recruiter will discover that the best candidates are “passive candidates,” or people who are not actively looking for work right now.
Cold outreach emails are ideal for this because they allow the recruiter to approach multiple passive candidates in a non-intrusive manner.
- Public Relations
Public relations is a popular method of gaining **massive publicity** for your product, service, or initiative.
Send a cold email to a journalist to see if they'd be interested in covering your story if your organization has an inspiring journey, interesting data, or anything newsworthy to share.
This type of media mention in a prominent publication can boost your brand's image and drive more traffic to your website or social media profiles.
- Market Research
Cold emails make it simple to conduct market research.
A marketer can use cold emails to better understand the pain point that the target audience is experiencing or to assess the viability of a new product. You could also use these emails to conduct surveys and gather market research data.
Get started.
Who knew such a simple tool on the hand of everyone could hold such power.
