ey, here are the 10 best practices, concised and made just for you as we reveal some secrest about cold emailing.
1. Keep Your Cold Email Brief and To-the-Point.
As a salesperson, your goal with cold emails is to start a conversation, not to overwhelm your readers.
Your recipient may be a busy person who does not have the time or patience to read long messages. As a result, **send shorter emails** that only include critical information.
If your recipient finds the email appealing, they will contact you for more information, and you will be able to move on to the next step in your sales process.
2. Add a Personal Touch to Your Cold Emails
Don't make your emails sound robotic or automated; instead, inject some personality into them.
One of the quickest ways to accomplish this is to address the recipient by name. The recipient will feel valued and interested as a result, which can significantly increase your open rate.
3. Make Cold Emails about the Recipient, Not You
You are most likely sending a cold email to promote a product or service.
Instead of focusing on your offering, make your recipient the focus of your attention.
Discuss what they find valuable. Otherwise, your cold email will come across as self-serving, undermining your chances of increasing conversion rate.
4. Discuss benefits, not features
It's tempting to include all of your tool's incredible features in a cold email to the ideal customer.
However, consider how it will be perceived by your recipient.
They may become bored with your email body and fail to see why any of this matters to them.
Instead of discussing features, focus on the **benefits** your product or service provides.
5. Send at the Appropriate Time
Remember that your recipients receive a large number of emails every day.
So, if your emails arrive in a prospect's inbox when they are not active, they will be buried beneath a slew of other messages, and you will most likely have a low open rate.
That is why it is critical to reach your prospect's inbox at the time when they are most likely to engage. This is usually around 8 a.m., 1 p.m., or 5 p.m. in your recipient's time zone.
6. Always double-check your cold emails
It is critical to proofread your emails to ensure that there are no spelling or grammatical errors in the text.
Validate all of the links in your email and, if any images are included, ensure that they load properly.
Check to see if your emails are mobile-friendly, as many recipients will access your email from a mobile device.
What difference does it make? Nearly 42% of emails are opened on smartphones or tablets!
7. Only send cold emails to qualified leads
Remember that one of the primary distinctions between a cold email and spam is that cold emails are only sent to qualified leads.
Determine which recipients would benefit from your service and send emails only to those qualified leads.
If you simply send emails to everyone in your address book, some recipients may mark them as spam, harming your sender reputation and causing email deliverability issues.
8. Track Your Cold Email Deliverability Metrics
Simply sending a cold email isn’t enough.
You must track emails to determine whether or not they are effective.
And how do you go about doing this?
Consider tracking email metrics such as: to better understand the performance of your cold email.
- Bounce rate: the percentage of total emails that did not reach their intended recipients.
- Open rate: the proportion of unique recipients who opened your emails.
- Reply rate: the proportion of total recipients who responded to your emails.
- Click rate: the proportion of unique recipients who click on a link (interested, checked your page out, want to contact you)
9. Remember to Follow Up with Your Prospects
Because your prospects receive hundreds of emails every day, it is possible that they will miss your cold emails.
Furthermore, if your recipient is a busy person, they may see your email but fail to respond. Sending follow-up emails a day or two after your initial cold email gives your recipients more chances to engage with you.
10. Use a Cold Email Tool to Make Life Easier
When it comes to cold emailing, there is a lot to keep track of.
Maintaining email lists, managing personalization, sending follow-ups — the list is endless!
Trying to manage all of this on your own is understandably difficult, especially if you are a sales manager at a small business or an extremely busy person with many other responsibilities.
You need an email tool that can handle every aspect of your cold emailing process... you can either use Lemlist, MailShake or Gmass which are our favorites.
